Every engagement at The Business Coach is built around the same principle: clarity before action, structure before momentum. The three phases below are designed to move you from a business that is busy and reactive to one that is focused, disciplined and commercially in control. Each phase can be taken independently based on your starting point, or progressed sequentially as your priorities develop.
AI strategy is often buried in technical jargon that obscures commercial risk. Where AI is relevant to your situation, I translate those concepts into high-level business decisions so you can lead with clarity rather than react to noise.

From £200 | Typically 1–2 sessions
A focused diagnostic to define direction, surface risks and establish priorities. This phase is the right starting point if you are unclear on where to focus, operating reactively, or rebuilding momentum after a period of drift. We work through your current position with structured questioning, not assumptions.
You will leave with:

From £500 | Typically 2–4 sessions over 4–6 weeks
A short, intensive sprint to remove noise and translate priorities into disciplined action. This phase is designed for leaders who have direction but need to convert it into a plan the business can actually execute against. We build the operating framework, define ownership and set the decision cadence.
You will leave with:

From £1,500 | Ongoing advisory rhythm – typically monthly
An operating rhythm designed to build momentum and protect focus. This phase is for leaders who are executing and want structured accountability, challenge and support built into their working month. Sessions are focused, outcomes-driven and commercially grounded.
Includes:
What the Initial Conversation Covers
Before any phase begins, we have a structured initial conversation. There is no commitment required at that stage.
We establish:
No hard sell. No pitch deck. Just an honest, structured conversation to establish the most productive starting point.

Understanding AI in Your Business
If you are navigating decisions about AI adoption, this table translates the language you are likely hearing into what it actually means commercially. This is not about technology for its own sake. It is about understanding the risk and the opportunity clearly enough to make the right decision for your firm.